Shelly Arroyo

I'm

ABOUT

Hello! I'm Shelly Arroyo, A.k.a. Mama Chickpea!


I have been a graphic designer excelling in desktop publishing programs, dabbling in web design, & making brand content for over twenty years. I have owned my own brick-&-mortar studios, & developed my own brands. Designing beautiful graphics & meeting deadlines are some of my strongest skills.


Please, take a look around my portfolio & don't forget to say, "Hi!"

Shelly Arroyo

WHO IS SHELLY?


Graphic Designer & Illustrator. UX/UI Enthusiast.


  • Alias: Mama Chickpea
  • Website: www.mamachickpea.com
  • Phone: +1 216 469 5835
  • City: El Paso, Texas USA
  • Email: shelly@mamachickpea.com
  • Bachelor of Arts:Graphic Design (Web Concentration)
  • Master of Science:
    User Experience Design (UXD)(12/2024)

Facts

Every good designer needs to appreciate math (& animation)! So, let's talk stats.

Years Designing

Projects

Hours Of Creativity

Art Mediums

DIGITAL SKILLS

Experienced in many programs on a Windows 11 PC. Some applications on the iPad & iPhone.

ADOBE ILLUSTRATOR 95%
ADOBE INDESIGN 85%
ADOBE PHOTOSHOP 90%
ADOBE DREAMWEAVER 85%
ADOBE ACROBAT 95%
PROCREATE 90%
HTML5/CSS3 90%
MICROSOFT OFFICE 95%

Resume

Over the years, Shelly's list of traditional art skills has been extensive. Drawing, painting, sculpting, sewing, knitting, felting, collage, & computer graphics, are major highlights of the list, but hardly all-inclusive. Her studio favorites consist of her sewing machines, various computer equipment, a myriad of traditional supplies, a full-size, electric clay oven, & an earth clay kiln. The true Sleeping Beauty she is, she even owns a wooden spinning wheel!

SUMMARY

Shelly Arroyo

Innovative & deadline-driven Graphic Designer with 20+ years of experience designing & developing user-centered digital/print marketing material from initial concept to final, polished deliverable.

  • El Paso, TX
  • www.mamachickpea.com
  • shelly@mamachickpea.com

EDUCATION

Master of Science: User Experience Design

2023 - 2024

Kent State University, Kent, OH

Graduating December 2024, Master of Science User Experience Design program. Advanced application of UX methodologies & user-centered design principles, while creating intuitive & effective online user experiences. With a focus on optimizing user interaction & accessibility, through research, wireframing, infrastructure, site maps, & prototyping. Multiple term Honor Roll. 4.0 GPA

Bachelor of Arts: Graphic Design

2021 - 2023

Southern New Hampshire University, Hookset, NH

BA in Graphic Design, with Web Concentration. Specialized coursework & hands-on experience in web design & printed media production, often through advanced knowledge of Adobe products. Multiple term for both President's List & Honor Roll. 4.0 GPA

Certificate of Graphic Design & Illustration

1998 - 1999

Blake College, London, England

Diploma with Honors in Graphic Design/Communication & Illustration. Classes included digital & traditional art skills. 4.0 GPA

Bachelor of Arts (Not Complete)

1994 - 1998

Kent State University, Kent, OH

Liberal Arts, Fine Arts, & Visual Communication Courses. 3.9 GPA

AWARDS

2007 Fox 8 Cleveland Hot List

2007

Cleveland, OH

2nd Place Miss Chickpea's Funky Fibers

ORGANIZATIONS

AIGA

2022 - Present

National Society of Leadership & Success

2022 - Present

Alpha Sigma Lambda Honor Society

2022 - Present

PROFESSIONAL EXPERIENCE

Cr8tive, LLC.

2019 - Present

Owner • Artist/Creator
El Paso, TX

  • Design Skills: Branding, Logo Design, Desktop Publishing, & UX Design.
  • Business Skills: Marketing, Bookkeeping, Ordering, & Content Creation.
  • Creation of all graphic materials in order to ensure quality & accuracy of the brands.
  • DBA Cr8tive Clay, LLC. & DBA Mama Chickpea, LLC.

DBA Cr8tive Clay

2019 - 2020

Owner • Manager • Artist/Creator
El Paso, TX

  • Creation of all products & brand. Head planner & stockist.
  • Brick-&-mortar studio location in El Paso, Texas, with classes & parties.
  • New build-out concept was ready to open & halted by Covid Pandemic 03/2020.
  • Created all brand concepts, themes, design presentations, & online presence.

DBA Mama Chickpea

2014 - Present

Owner • Online Shop • Graphic Designer • Illustrator
El Paso, TX

  • Design Skills: Branding, Logo Design, Desktop Publishing, & UX Design.
  • Business Skills: Marketing, Bookkeeping, Ordering, & Content Creation.
  • Creation of all graphic materials in order to ensure quality & accuracy of the brand.
  • Developed a line of personalizable, polymer clay sculptures for an online shop, www.etsy.com/shop/mamachickpea.

Miss Chickpea, LLC.

2004 - 2014

Owner • Artist/Creator
Hudson, OH

  • Creation of all products & brand. Head planner & stockist.
  • Design Skills: Branding, Logo Design, Desktop Publishing, & UX Design.
  • Business Skills: Marketing, Bookkeeping, Ordering, & Content Creation.
  • Created all brand concepts, themes, & design presentations, for the fine arts show circuit under the name Miss Chickpea.
  • Artist recognition eventually grew to a studio store & online presence, DBA Miss Chickpea's Funky Fibers.

DBA Miss Chickpea's Funky Fibers

2006 - 2010

Owner • Manager • Artist/Creator • Graphic Designer• Illustrator
Hudson, OH

  • Creation of all products & brand. Head planner & stockist.
  • Brick-&-mortar studio location in Hudson, Ohio, with classes & parties.
  • Two-time, award winning, brick-&-mortar studio concept was opened Spring 2007.
  • Created all brand concepts, themes, design presentations, & online web presence.

PORTFOLIO

I LOVE TO BE CREATIVE... Let me introduce you to my personal brand. It is the compilation of my artistic skills, classy style, & my quirky personality. I tried to encompass the spirit of my humorous vector illustrations & my professional graphic design skills, while telling the tale of my alter ego, Mini Pea.


We’ve been through a lot together over the years--ART SHOWS, STOREFRONTS, MOTHERHOOD, & ALWAYS LOVE FOR ART. We’d love for you to see what we’ve been up to.


ENJOY! :)
Sign

PDF PORTFOLIO: PRINT-READY
PDF PORTFOLIO: WRITTEN REFLECTION
  • ALL
  • GRAPHIC DESIGN
  • ILLUSTRATION
  • UX/UI
Amethyst Bay Ad

AMETHYST BAY AD

GRAPHIC DESIGN

Pasta Amore Special

PASTA AMORE TUESDAY SPECIAL

GRAPHIC DESIGN

Kitchen Mouse Illustration

KITCHEN MOUSE ILLUSTRATION

ILLUSTRATION

Upper Crust Bakery Mock-Up

Upper Crust Bakery

GRAPHIC DESIGN

Eat Mor Plants Infographic

EAT MOR PLANTS INFOGRAPHIC

ILLUSTRATION

Index Frida T-Shirt

Frida Kahlo Portrait

ILLUSTRATION

BarkBox Ad

BARKBOX AD

GRAPHIC DESIGN

LiFeline Ad

LiFELINE AD

GRAPHIC DESIGN

Java Bean Menu

JAVA BEAN BRANDING

GRAPHIC DESIGN

Mama Chickpea Leave Behind

MAMA CHICKPEA BRANDING

GRAPHIC DESIGN

Java Bean Web Design

JAVA BEAN WEB DESIGN

UX/UI DESIGN

Index Accessibility Evaluation

ACCESSIBILITY EVALUATION:
REYNOLDS LANDING HOUSE

UX/UI DESIGN

Tomayto Tomahto Branding

TOMAYTO TOMAHTO BRANDING

GRAPHIC DESIGN

Mama Chickpea Branding Responsive Website Mock-Up

MAMA CHICKPEA WEBSITE

UX/UI DESIGN

Digital Doodles

DIGITAL DOODLES

GRAPHIC DESIGN

MY PROCESS

I LOVE designing! Graphic design, illustration, UX/UI...the list is endless when it comes to artistic creativity. When you contact me about a project, communication is key. 

STEP: ONE

WHAT DO YOU NEED?
Organize your ideas & call me!

STEP: TWO

LET'S DISCUSS IT!
Let's define your design ideas.

STEP: THREE

CREATIVITY  OVERLOAD
Time for Shelly's imagination.

STEP: FOUR

DESIGN & ILLUSTRATE!
Bringing your ideas to fruition.

STEP: FIVE

PRESENTATION & APPROVAL
Do the designs fit your needs?

STEP: SIX

FINAL DESIGNS DELIVERED
Happy Clients = Happy Shelly!

TESTIMONIALS

Yury M.

Yury M.

Child Psychologist & Teacher

Mama Chickpea has a creative & innovative style that brings so much joy to customers like myself. Her keen attention to detail makes every item special. For years, my family & I have treasured her hand made art. It has become a tradition to seek out her help in creating memorable pieces for us. We look forward to continuing this tradition for years to come.

Liza H.

Educator

Shelly is a great artist. Her work shows how creative and artistic her mind is. Her work has a lot of details and is always very colorful. I have acquired many of her works over the years and they are of great quality.

Karina W.

Designer

Shelly did an absolutely amazing job in helping design a logo, website, and other branding materials for my small business! She was professional, kind, and always got the materials to me in a tmely manner. Her attention to detail made me feel like she cared just as much about my business as I do. I can't say enough good things about my experience with Mama Chickpea and would recommend her to anyone!

Denise G.

Entrepreneur & Accountant

Shelly is a talented graphic designer that has had several iterations of her businesses. From brick-and-mortar retail shops to online studios, her talent is endless. I have had the pleasure of working with her on several projects, & her imagination & love of her craft is extraordinary. I would use her graphic talents for any branding project I have in the works. Her commitment & customer service philosophies are a level not often found in the industry. I will happily use her talents any time I can do so.

Dan C.

Programmer & IT Specialist

I've known Mama Chickpea for years. Her skills & passion for her work always amaze me. If she doesn't know how to do somethng, she wastes no time figuring out how to overcome that. Shelly is a gifted designer, excellent teacher, mother, & friend. I am always happy to work with her on a project!

CONTACT

Location:

El Paso, Texas

Call:

+1 216 469 5835

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