Mama Chickpea Branding Ideas
Mama Chickpea Branding Signage Mock-Up
Mama Chickpea Branding Stationery
Mama Chickpea Branding Stationery Mock-Up
Mama Chickpea Branding Presentation Folder
Mama Chickpea Branding Leave-Behind Mock-Up
Mama Chickpea Branding Leave-Behind Packaging Design
Mama Chickpea Branding Responsive Website Mock-Up
  • SKILLS: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver
  • FOCUS: UX/UI Design, Branding, Illustration
  • CLIENT: GRA420 Advanced Digital Imaging
  • CONTACT: Professor Erica Lorenz-Hays
  • PROJECT DATE: 2023
  • PROJECT URL: Mama Chickpea Website

PROJECT BACKGROUND

MAMA CHICKPEA BRANDING (PRINT & WEB)

ENTREPRENEUR, DESIGNER, MOTHER, & FRIEND

WHO IS MAMA CHICKPEA?

MAMA CHICKPEA: noun. A variant of MAMA, MAMI, MOMMY, MOM, MA, MOMMA, & “teacher,” formed from supernatural powers, entrepreneurial ideas, & fueled on caffeine.

  • ARTIST: Constantly designing & troubleshooting new ideas, evolving her specialties, & creating, even when she dreams.
  • MOTHER: Needs no explanation. Able to multi-task like a pro.
  • CHEF: Maker of home-cooked meals, lunches, & cookies. An uncanny ability to create “amazing” from a slew of leftover remains.
  • NURSE: Head boo-boo fixer & kiss giver. Willing to find a cure for all that ails.
  • FRIEND: Gives endless hugs & listens to all the “babble.” The perfect team member.

    • MODERN SLANG: A creative, crafty female, combining the right amount of quirky, with problem solving skills. A “super” woman, who can adjust & address a multitude of arising issues “faster than a speeding bullet,” creating something truly unique.

    The scope of the Mama Chickpea Branding project is to truly introduce Shelly Arroyo, A.k.a. Mama Chickpea, as an artist & a designer brand. It is an ever-evolving project meant to help illustrate all that is Mama Chickpea.




    PROJECT SPECIFICATIONS

    Mama Chickpea Branding Project Moodboard