ABOUT
Hello! I'm Shelly Arroyo, A.k.a. Mama Chickpea!
I have been a graphic designer excelling in desktop publishing programs, dabbling in web design, & making brand content for over twenty years. I have owned my own brick-&-mortar studios, & developed my own brands. Designing beautiful graphics & meeting deadlines are some of my strongest skills.
Please, take a look around my portfolio & don't forget to say, "Hi!"
![Shelly Arroyo](assets/img/mcportrait082022.png)
WHO IS SHELLY?
Graphic Designer & Illustrator. UX/UI Enthusiast.
- Alias: Mama Chickpea
- Website: www.mamachickpea.com
- Phone: +1 216 469 5835
- City: El Paso, Texas USA
- Email: shelly@mamachickpea.com
- Bachelor of Arts:Graphic Design (Web Concentration)
- Master of Science:
User Experience Design (UXD)(12/2024)
Facts
Every good designer needs to appreciate math (& animation)! So, let's talk stats.
Years Designing
Projects
Hours Of Creativity
Art Mediums
DIGITAL SKILLS
Experienced in many programs on a Windows 11 PC. Some applications on the iPad & iPhone.
Resume
Over the years, Shelly's list of traditional art skills has been extensive. Drawing, painting, sculpting, sewing, knitting, felting, collage, & computer graphics, are major highlights of the list, but hardly all-inclusive. Her studio favorites consist of her sewing machines, various computer equipment, a myriad of traditional supplies, a full-size, electric clay oven, & an earth clay kiln. The true Sleeping Beauty she is, she even owns a wooden spinning wheel!
SUMMARY
Shelly Arroyo
Innovative & deadline-driven Graphic Designer with 20+ years of experience designing & developing user-centered digital/print marketing material from initial concept to final, polished deliverable.
- El Paso, TX
- www.mamachickpea.com
- shelly@mamachickpea.com
EDUCATION
Master of Science: User Experience Design
2023 - 2024
Kent State University, Kent, OH
Graduating December 2024, Master of Science User Experience Design program. Advanced application of UX methodologies & user-centered design principles, while creating intuitive & effective online user experiences. With a focus on optimizing user interaction & accessibility, through research, wireframing, infrastructure, site maps, & prototyping. Multiple term Honor Roll. 4.0 GPA
Bachelor of Arts: Graphic Design
2021 - 2023
Southern New Hampshire University, Hookset, NH
BA in Graphic Design, with Web Concentration. Specialized coursework & hands-on experience in web design & printed media production, often through advanced knowledge of Adobe products. Multiple term for both President's List & Honor Roll. 4.0 GPA
Certificate of Graphic Design & Illustration
1998 - 1999
Blake College, London, England
Diploma with Honors in Graphic Design/Communication & Illustration. Classes included digital & traditional art skills. 4.0 GPA
Bachelor of Arts (Not Complete)
1994 - 1998
Kent State University, Kent, OH
Liberal Arts, Fine Arts, & Visual Communication Courses. 3.9 GPA
AWARDS
2007 Fox 8 Cleveland Hot List
2007
Cleveland, OH
2nd Place Miss Chickpea's Funky Fibers
ORGANIZATIONS
AIGA
2022 - Present
UXPA
2024 - Present
National Society of Leadership & Success
2022 - Present
Alpha Sigma Lambda Honor Society
2022 - Present
PROFESSIONAL EXPERIENCE
DBA Mama Chickpea
2014 - Present
Owner • Online Shop • Graphic Designer • Illustrator
El Paso, TX
- Product Design & Illustration: Designed and illustrated a diverse range of products, with a specialization in graphic design and polymer clay creations. Consistently maintained high standards of quality, leading to a strong track record of repeat customers and 5-star reviews.
- E-Commerce Management: Effectively managed an online shop with a strategic focus on branding, user experience, and customer engagement. Enhanced the e-commerce platform to optimize user interaction and drive customer satisfaction.
- Brand & Web Optimization: Cultivated and maintained a unique brand identity through a well-designed website. Regularly optimized the user interface to strengthen brand presence and improve user experience.
- Customer Feedback Integration: Implemented a robust feedback loop using customer surveys and reviews to inform product development, ensuring alignment with customer needs and reinforcing brand loyalty.
Miss Chickpea, LLC.
2004 - 2014
Owner • Lead Designer
Hudson, OH
- Branding & UX Design: Led branding and logo design initiatives, incorporating UX design principles to optimize user interaction and satisfaction.
- Business Operations Management: Managed comprehensive business operations, including marketing, bookkeeping, ordering, and content creation, ensuring seamless day-to-day functionality and strategic growth.
- Brand Consistency: Ensured a cohesive and impactful brand presence across all platforms, contributing to a strong and recognizable brand identity.
Miss Chickpea's Funky Fibers
2006 - 2010
Owner • Manager • Lead Designer
Hudson, OH
- Studio Management & Design: Operated a successful, award-winning brick-and-mortar studio specializing in fiber arts and graphic design. Developed a unique brand identity and created innovative designs that received significant recognition in art show circuits.
- Marketing & Digital Presence: Designed compelling marketing materials, website interfaces, and social media content that effectively communicated the studio’s brand and attracted a diverse clientele.
- Educational Programs: Designed and conducted classes and workshops tailored to a range of audiences, enhancing community engagement and fostering a creative, inclusive environment.
- Prototype Development: Created and implemented unique artist-centered prototype patterns, optimizing usability and enhancing the overall user experience.
PORTFOLIO
I LOVE TO BE CREATIVE... Let me introduce you to my personal brand. It is the compilation of my artistic skills, classy style, & my quirky personality. I tried to encompass the spirit of my humorous vector illustrations & my professional graphic design skills, while telling the tale of my alter ego, Mini Pea.
We’ve been through a lot together over the years--ART SHOWS, STOREFRONTS, MOTHERHOOD, & ALWAYS LOVE FOR ART. We’d love for you to see what we’ve been up to.
ENJOY! :)
PDF PORTFOLIO: WRITTEN REFLECTION
- ALL
- GRAPHIC DESIGN
- ILLUSTRATION
- UX/UI
MY PROCESS
I LOVE designing! Graphic design, illustration, UX/UI...the list is endless when it comes to artistic creativity. When you contact me about a project, communication is key.
TESTIMONIALS
CONTACT
Location:
El Paso, Texas
Email:
shelly@mamachickpea.com
Call:
+1 216 469 5835